This is on top of the recent $2.5 million advertising campaign they launched.

Via this USDA pamphlet on ways to recruit people for SNAP (pdf):

Throw a Great Party. Host social events where people mix and mingle. Make it fun by having activities, games, food, and entertainment, and provide information about SNAP. Putting SNAP information in a game format like BINGO, crossword puzzles, or even a “true/false” quiz is fun and helps get your message across in a memorable way.

HT: anon