Alternate headline: Obamabots even dumber than previously believed.
Via Twitter Room:
President Obama’s campaign revealed Thursday that their most successful email fundraising during the presidential election resulted from the subject line “Hey.”
Although comedians such as Jon Stewart mocked the casualness of an email purportedly from the president greeting him with a “hey” or “dinner,” Obama’s team said the strategy raised millions, according to a report by Bloomberg Businessweek.
The Obama campaign also found that even though people might be annoyed by the large number of email pitches popping up in their Inbox, that did not trigger an automatic unsubscribe.
Still, a study by email intelligence firm Return Path in October found that less than half those emails are read on a regular basis. Obama’s team told Bloomberg Businessweek it was nearly impossible to predict the email content or formatting that would prompt action, which is why the team was continually testing different ideas.