Feel good story of the day.

Via The Hill:

Fracking gets natural gas out of the ground, but it isn’t bringing people into movie theaters.

Big stars and political controversy didn’t translate into a significant box-office haul as “Promised Land,” a new movie exploring environmental concerns about the gas-production method known more formally as “hydraulic fracturing,” fared poorly in its nationwide opening.

The film, which Matt Damon co-wrote and stars in, took just 10th place at the weekend box office, with $4.3 million in ticket sales, according to The Los Angeles Times.

The top weekend spot, with $23 million, went to the slasher flick “Texas Chainsaw 3D.”

Environmental groups are using “Promised Land” as a platform for criticism of fracking, while some conservatives are attacking the film.