New tone.

Via Politico:

… Former White House Press Secretary and Obama advisor Robert Gibbs slammed the ad on MSNBC’s “Morning Joe” Wednesday morning.

“I mean, it is disgusting on many levels,” Gibbs said. “It’s also just stupid.”

He added, “This reminds me of an ad that somebody made about 2:00 in the morning after one too many drinks, and no one stopped it in the morning.”

“What’s wrong with these people, Mika? What’s wrong with these people?” Joe Scarborough, host of “Morning Joe,” asked co-host Mika Brzezinksi in disbelief.

“They are out of step, out of the mainstream, totally out of sync with what’s going on in our society, and quite frankly after seeing that, I think some of the people who run that thing are sick,” Brzezinski said. “I really do. I think they are sick in the head.

“And I’m serious,” she continued. “I am embarrassed right now.”