Because who doesn’t want to be reminded of jihad as they are about to board a bus or train?

Via WaPo:

Aiming to “reclaim jihad from Muslim and anti-Muslim extremists alike,” Muslim activists this week announced that their “#My jihad” ad campaign began running Monday in D.C. metro stations. The ads have previously appeared on buses in San Francisco and Chicago.

With a four-week ad buy in the Shaw, Waterfront, Rockville and Dunn Loring Metro stations, organizer Ahmed Rehab, who is also executive director of the Chicago branch of the Council on American-Islamic Relations, says that he is hoping to change the narrative around the world jihad.

“We kind of got tired sitting there watching people tell us what we believe or what we don’t believe.”

The posters feature photos of Muslims sharing their religious struggles, and uses lines like “my jihad is to build bridges through friendship” and “my jihad: modesty is not a weakness.”