Or as the DNC calls it, voter outreach.
Via Daily Caller:
Spending on advertising and outreach for food stamps has increased six-fold since 2000 — reaching $41.3 million in 2011, according to a new GOP report.
According to calculations released by Alabama Republican Sen. Jeff Sessions Budget Committee staff, using data from the Agriculture Department’s Economic Research Service, in the year 2000 spending on advertising for the Supplemental Nutrition Assistance Program (SNAP) — or food stamps — was approximately $6.5 million.
In the ensuing years, spending on advertising and outreach steadily increased reaching $41.3 million in 2011, according to the calculations, which were confirmed by the Congressional Research Service, according to Budget Committee staff.