No doubt a reaction to the train wreck rollout.

PRINCETON, NJ — Although federal and state health insurance exchanges opened on Oct. 1, 71% of Americans who lack health insurance — the primary target group for the exchanges — say they are “not too familiar” or “not familiar at all” with them, little changed from last month. At the same time, 28% of uninsured Americans say they are very or somewhat familiar with the exchanges, up slightly from 25% last month.

… A key to making the Affordable Care Act work as designed is for all Americans to carry health insurance. To ensure this happens, the law stipulates that Americans are subject to fines if they do not have health insurance. When Gallup reminds uninsured Americans of this requirement and asks what they are most likely to do, 56% say they plan to get insurance, while 34% say they are more likely to pay the fine.

In September, Gallup found a slightly larger margin in favor of getting insurance than is the case now, 65% to 25%.