Keep this post in mind the next time we see another Obama campaign email whining about attack ads and Romney supposedly outspending Obama.
WASHINGTON (AP) — President Barack Obama’s campaign has spent nearly $100 million on television commercials in selected battleground states so far, unleashing a sustained early barrage designed to create lasting, negative impressions of Republican Mitt Romney before he and his allies ramp up for the fall.
In a reflection of campaign strategy, more than one-fifth of the president’s ad spending has been in Ohio, a state that looms as a must-win for Romney more so than for Obama. Florida ranks second and Virginia third, according to organizations that track media spending and other sources.
About three-quarters of the president’s advertising has been critical of Romney as Obama struggles to turn the election into a choice between him and his rival, rather than a referendum on his own handling of the weak economy. Obama’s television ad spending dwarfs the Romney campaign’s so far by a margin of 4-1 or more. It is at rough parity with the Republican challenger and several outside GOP-led organizations combined. They appear positioned to outspend the president and his allies this fall, perhaps heavily.
The latest attack ad, released on Saturday, includes Romney singing an off-key rendition of “America The Beautiful.” Pictures and signs scroll by that say his companies shipped jobs to Mexico and China, Massachusetts state jobs went to India while he was governor and he has personal investments in Switzerland, Bermuda and the Cayman Islands.